When Itzhak Perlman, the master violinist, came on stage to give his concert at Lincoln Center. If you’ve ever been to a Perlman concert, you know that getting on stage is no small achievement for him… more…
Music is a form whose meaning depends upon its violation…
In Autum, when you see geese heading south for the winter flying along
in “V” formation, you might consider what science has discovered as to why
they fly that way.
One once upon a time, when I was a freshman in high school, I saw a kid from my class walking home from school. Let’s call him Kyle.
It looked like he was carrying all of his books, and I thought to myself, “Why would anyone bring home all his books on a Friday? He must [...]
A female humpback whale had become entangled in a spider web of crab traps and lines.
She was weighted down by hundreds of pounds of traps that caused her to struggle to stay afloat.
She also had hundreds of yards of line rope wrapped around her body, her tail, her torso, a line tugging in her mouth.
A [...]
It doesn’t interest me what you do for a living. I want to know what you ache for and if you dare to dream
of meeting your heart’s longing.
Want to hear a funny story about Multiple Sclerosis?
Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you’re a copywriter or not, and be it in business or in your personal life.
I have a 9-step sequence I use to really hone, polish and sculpt my sales letters…
The Laws of Behavioral Leverage can help YOU get what you want. Period.
