The Pen Is Mightier Than The Sword
September 8, 2008
Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you’re a copywriter or not, and be it in business or in your personal life.
To compel others to do what you want them to do, words do the job. So it goes without saying that you need to choose your words. And you need to choose them carefully. Because words are more powerful than you think.
How powerful?
Words sell. They persuade. They influence. They even forge smiles, dry tears, heal wounds and abolish fears. They have the power to bring joy and laughter in an otherwise cold and somber world. And of course, words can make you rich.
But by the same token, words can also hurt.
They can create havoc out of thin air. They can drive virtual stakes through people’s hearts. They can topple companies and entire governments. And they can even kill. Because, worst of all, they can cause wars. And sadly, they often do.
Words have immense power that can be harnessed for both the good and the bad. As Edward George Bulwer Lytton wrote in 1839, “The pen is mightier than the sword.”
However, I’d like to submit that words also play another (and perhaps an even greater) role. One that holds what I believe to be one of the greatest secrets there is in your business, and more importantly, in your relationships. Use words to this end, and you can achieve not only great success and wealth, but also great happiness, love and peace of mind… (see full piece at FTR)
